Luminex
REBRANDING / CORPORATE / WEB DESIGN
DATE:
Spring 2022
CATEGORY:
Web Design, Brand Guidelines, Corporate Rebrand
INSTRUCTOR:
Bradford Prairie
DESIGN:
Web Design, Stationarey, Rebranding, Brand Guidelines
OVERVIEW:Luminex is a biotech company in San Diego. The rebrand included brand guidelines, web design, and stationery. The color palette of red and black was kept in order to maintain brand equitiy of the large pharmecutical company.
APPROACH:
The italic was kept in the letter “i” to represent that the company is always moving forward in its field. The serif typeface is used to differentiate Luminex from the many other biotech companies in San Diego, as well as give it a sophisticated and leadership feel. Luminex serves as a foundation for the medical and pharmecutical industry, which is why I chose a influential type like Signifier.
APPROACH:
The italic was kept in the letter “i” to represent that the company is always moving forward in its field. The serif typeface is used to differentiate Luminex from the many other biotech companies in San Diego, as well as give it a sophisticated and leadership feel. Luminex serves as a foundation for the medical and pharmecutical industry, which is why I chose a influential type like Signifier.
